I work with medical and marketing teams within the biopharmaceutical industry to plan, design and implement content strategy to meet organisation goals and respond to the needs of healthcare professionals and improve outcomes for their patients.
I’m Cathryn Berry, and I founded Blueberry Healthcare Communications in 2017.
Before then, I had been the General Manager of a medical communications agency for many years and had also dabbled in a client-side roles.
What was beginning to frustrate me was that in the rush to deliver on business objectives, I observed a lack of focus on the needs of the healthcare professionals and patients. It was no surprise then that activities were not as successful as they could be, and I witnessed too much good work, time and effort being wasted.
Following this insight and building on my experience I founded Blueberry Healthcare Communications and set out on a vision of the transformation of healthcare communications to become truly customer focused.
What this has meant is focusing on opportunities that allow me to apply strategic planning and design thinking to healthcare challenges and deliver on both user needs and organisation goals. My ideal brief will spark something in me: a curiosity to understand a problem, a challenge which I can help to solve, a desire to do things differently, an environment I can learn in.
I’ve worked in short-term contracts with biopharma companies and agencies, provided one-off support on projects and enjoy long-term relationships consulting with product teams. I’m someone who likes to think, plan and design, but is also comfortable “rolling up my sleeves” and collaborating with teams in tactical implementation. I bring a lot of different skills to the table, enjoying a role which allows me to bring these elements together.
Please get in touch if you would like to chat about your current healthcare challenge and how I could help.
Blueberry Healthcare Communications acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
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